• Setting up a Salesfore UTM Dashboard for Your Pardot Prospects

    Using an UTM dashboard is important when you want to analyze the performance of your marketing efforts and understand which of your communication channels (SEA, SEO, emails, social networks…) are best performing. Focusing on your key channels (which generate the most leads) is crucial when you want to save efforts and money but still get […]

  • “Add to calendar” button for Pardot emails and landing pages

    If you use Pardot to manage your event campaigns, you might probably send email reminders to your prospects in order for them not to forget your event. What about having a “Add to calendar” button directly within your Pardot emails and landing pages so your event is saved directly in your prospect agenda? In this […]

  • How to Use Scoring and Grading in Pardot?

    Scoring and grading are key components of any lead management strategy, and Pardot provides powerful tools to help you automate this process.