Forms play a critical role in lead generation and lead nurturing in Pardot, and auditing your forms can help ensure that they are working optimally.

Here is a step-by-step guide on how to perform an audit of your Pardot forms.

Review form completion rates

Go to the “Forms” tab in Pardot and review the completion rates of your forms.

This will give you an idea of how well your forms are performing and help you identify any forms that may need improvement.

Check for broken links

Ensure that all links in your forms are working properly by clicking on them and checking that they lead to the correct landing pages.

Verify form fields

Review the fields in your forms to make sure that they are accurate and up-to-date.

Remove any fields that are no longer relevant and add any new fields that may be necessary.

Ensure form accessibility

Check that your forms are accessible to all users, regardless of their device or screen size.

Make sure that the form is responsive and that all fields are easily readable on mobile devices.

Test form submissions

Submit a test form to verify that it is working correctly and that the data is being collected and processed correctly.

Evaluate form design

Review the design of your forms to ensure that they are visually appealing and that they align with your brand.

Consider making any necessary updates to improve the overall user experience.

Monitor form performance

After making any necessary updates to your forms, monitor their performance to ensure that they are working optimally.

You can do this by tracking form submissions and conversion rates.

By performing an audit of your Pardot forms, you can ensure that they are working correctly and effectively.

This will help you generate more leads and improve the overall success of your marketing campaigns.