Landing pages are critical in lead generation and lead nurturing in Pardot, and auditing your landing pages can help ensure that they are working optimally.

Here is a step-by-step guide on how to perform an audit of your Pardot landing pages.

Review landing page performance

Go to the “Landing Pages” tab in Pardot and review the performance of your landing pages.

This will give you an idea of how well your landing pages are performing and help you identify any landing pages that may need improvement.

Check for broken links

Ensure that all links in your landing pages are working properly by clicking on them and checking that they lead to the correct pages.

Verify form fields

Review the fields in your forms to make sure that they are accurate and up-to-date.

Remove any fields that are no longer relevant and add any new fields that may be necessary.

Ensure landing page accessibility

Check that your landing pages are accessible to all users, regardless of their device or screen size.

Make sure that the landing page is responsive and that all content is easily readable on mobile devices.

Test form submissions

Submit a test form on your landing page to verify that it is working correctly and that the data is being collected and processed correctly.

Evaluate landing page design

Review the design of your landing pages to ensure that they are visually appealing and that they align with your brand.

Consider making any necessary updates to improve the overall user experience.

Monitor landing page performance

After making any necessary updates to your landing pages, monitor their performance to ensure that they are working optimally.

You can do this by tracking form submissions and conversion rates.

By performing an audit of your Pardot landing pages, you can ensure that they are working correctly and effectively.

This will help you generate more leads and improve the overall success of your marketing campaigns.