Category: Terminology

UTM parameters are a set of tags added to the end of a URL that help track the effectiveness of your marketing campaigns.

In Pardot, ROI is the measurement of the revenue generated by a campaign divided by the cost of the campaign.

Understanding the difference between visitor, prospect, and lead is essential for using Pardot to convert your prospects into customers.

Marketing automation refers to the use of software and technology to streamline and simplify marketing tasks and processes.

Campaigns in Pardot are a marketing initiative designed to achieve specific marketing objectives, such as generating leads.

Custom fields in Pardot are additional fields that can be added to a prospect's record to store additional information.

Custom redirects in Pardot are used to redirect prospects to a specific URL after they complete a form or take an action on your website.

Dynamic content in Pardot refers to content that changes based on specific criteria, such as the recipient's location, job title, or behavior.

Dynamic content variations in Pardot refer to different versions of the same dynamic content element, each with its own set of rules.

Emails in Pardot are a key component of any marketing automation strategy, allowing businesses to engage with prospects.