External activities in Pardot refer to interactions or activities that take place outside of the Pardot platform, but are still related to a prospect or customer.
External activities can include events, webinars, phone calls, and more.
Pardot’s external activities feature allows businesses to track and log these interactions within the platform, helping to build a complete view of each prospect’s journey.
This information can then be used to inform future marketing and sales efforts, providing a more personalized and relevant experience for each prospect.
In Pardot, external activities can be logged manually by a user, or they can be automatically recorded through integrations with other tools, such as a CRM system.
The information captured as part of an external activity can include the date and time, the type of interaction, and notes or comments about the interaction.
External activities in Pardot are a useful tool for businesses looking to track and log interactions and activities that take place outside of the platform.
By capturing this information and incorporating it into their marketing and sales efforts, businesses can create a more personalized and relevant experience for each prospect and drive business growth.