Folders in Pardot are a way to organize your marketing assets, such as email templates, forms, landing pages, and other elements.
Folders allow you to categorize and group your assets in a way that makes sense for your marketing strategy and makes it easier to find and manage the assets you need.
By creating folders, you can keep your marketing assets organized and streamlined, making it easier for you to access and use the assets you need for your campaigns.
Folders can be nested within other folders, allowing for a hierarchical structure that helps you stay organized as your marketing assets grow and evolve.