Imports in Pardot are a feature that allows you to bulk upload data into your Pardot account from external sources, such as spreadsheets or databases. This can include information about prospects, accounts, custom fields, and other data that is relevant to your marketing campaigns. The import feature can save you time and effort by allowing you to quickly and easily add large amounts of data to your Pardot account, without having to manually enter each record.
When performing an import, Pardot will match the data in your import file to existing records in your account, and update those records accordingly. If new records are found, Pardot will create new prospects or accounts as needed. Imports can be performed manually or automatically using a scheduling tool, making it easy to keep your data up-to-date and accurate.