In Pardot, lifecycle histories refer to a record of the changes in a prospect‘s lifecycle stage over time.
Lifecycle histories are automatically created whenever a prospect’s lifecycle stage is updated, and they provide a timeline of the different stages a prospect has gone through and the date they transitioned to each stage.
Lifecycle histories are useful for understanding the journey a prospect has taken through the sales funnel and can provide valuable insights into the effectiveness of marketing and sales efforts. The information in the lifecycle history can be used to identify patterns, analyze trends, and make data-driven decisions to optimize marketing and sales processes.
In Pardot, lifecycle histories can be viewed on a prospect’s profile and can be used to create custom reports to analyze and visualize the journey of prospects through the different lifecycle stages.