Lifecycle History page In Pardot

In Pardot, lifecycle stages are a way of categorizing prospects based on their level of engagement and readiness to purchase.

Lifecycle stages provide a roadmap of the journey a prospect takes from initial engagement to conversion and help in understanding the effectiveness of marketing and sales efforts.

Lifecycle stages can be customized to match the unique sales process of a business and can range from “Subscriber” to “Customer”. For example, stages may include “Lead”, “Marketing Qualified Lead”, “Sales Qualified Lead”, “Opportunity”, “Customer”, etc.

By assigning prospects to lifecycle stages, Pardot helps in tracking and analyzing their progress through the sales funnel. The information about a prospect’s lifecycle stage can be used for targeted marketing campaigns, lead nurturing, and to prioritize sales follow-up.