In Pardot, lists refer to a specific group of prospects within the Pardot database.
Lists can be created based on a variety of criteria, such as job title, company size, location, or interests, and can be used to segment prospects for targeted marketing campaigns.
Lists in Pardot can be used to send list emails, create dynamic lists, and automate lead nurturing campaigns.
By creating and using lists, businesses can effectively reach their target audience and deliver more personalized and relevant content.
The performance of lists can also be tracked and analyzed, allowing businesses to see which campaigns are most effective and make informed decisions about future marketing efforts.
Dynamic Lists
In Pardot, dynamic lists are automatically updating lists of prospects that meet specific criteria.
Unlike regular lists, which are manually updated, dynamic lists are automatically updated in real-time based on a set of criteria, such as job title, company size, location, or interests.
Dynamic lists can be used to send targeted emails, automate lead nurturing campaigns, and create scoring models.
For example, a business could create a dynamic list of all prospects who have visited their website in the past 7 days and have a job title of “Marketing Manager.”
By using dynamic lists, businesses can ensure that they are always reaching the most relevant prospects and delivering the most relevant content.
The performance of dynamic lists can also be tracked and analyzed, allowing businesses to see which campaigns are most effective and make informed decisions about future marketing efforts.
Static Lists
In Pardot, static lists refer to manually created lists of prospects.
Unlike dynamic lists, which automatically update based on specific criteria, static lists are created and managed manually by adding or removing prospects as needed.
Static lists can be used for a variety of purposes, such as sending targeted emails, automating lead nurturing campaigns, and creating scoring models.
For example, a business might create a static list of high-priority prospects that they want to keep an eye on, or a list of all prospects who attended a recent event.
Static lists offer more control over the list membership and can be useful for one-off or specific campaigns.
The performance of static lists can be tracked and analyzed, allowing businesses to see which campaigns are most effective and make informed decisions about future marketing efforts.