In Pardot, opportunities refer to potential sales deals or revenue-generating transactions that are associated with a specific prospect. Opportunities are used to track the progress of a sales deal and to provide a clear view of the expected revenue from a specific prospect.
Opportunities can be created in Pardot and associated with a specific prospect.
The information about an opportunity, such as the expected close date, the expected revenue, and the stage in the sales process, can be updated and tracked within Pardot. This information can be used to prioritize sales follow-up and to measure the effectiveness of sales efforts.
Opportunities in Pardot can be viewed on a prospect’s profile, and they can be used to create custom reports and segments. The information about opportunities can be used to analyze the progress of sales deals and to make data-driven decisions to optimize sales processes.