In Pardot, prospects refer to individuals or organizations that are potential customers for a business.
Prospects can include individuals who have interacted with a business in some way, such as filling out a form on a website, downloading a white paper, or attending an event.
In Pardot, prospect data is stored in the platform and can be used to create targeted marketing campaigns, automate lead nurturing activities, and track the performance of marketing efforts.
By collecting and utilizing prospect data, businesses can gain a deeper understanding of their target audience, deliver more personalized and relevant content, and ultimately drive conversions.