In Pardot, visitor activities refer to any actions taken by a visitor on a website or other online property associated with a business.
Visitor activities can include visiting a website, filling out a form, clicking a link in an email, downloading a resource, or viewing a page.
In Pardot, visitor activities are tracked and stored in the platform, allowing businesses to see how visitors are interacting with their online properties and make informed decisions about their marketing efforts.
By tracking visitor activities, businesses can gain a deeper understanding of their target audience, deliver more personalized and relevant content, and ultimately drive conversions.
The data collected about visitor activities can also be used to create targeted marketing campaigns, automate lead nurturing activities, and track the performance of marketing efforts.