In Pardot, visitors refer to individuals who have interacted with a website or other online property associated with a business.
Visitors can include individuals who have viewed a website, filled out a form, or clicked a link in an email.
In Pardot, visitor data is collected and stored in the platform, allowing businesses to track and analyze their website visitors and make informed decisions about their marketing efforts.
By tracking visitors, businesses can gain a deeper understanding of their target audience, deliver more personalized and relevant content, and ultimately drive conversions.
The data collected about visitors can also be used to create targeted marketing campaigns, automate lead nurturing activities, and track the performance of marketing efforts.