Differences Between Visitor, Prospect and Lead in Pardot?
Understanding the difference between visitor, prospect, and lead is essential for using Pardot to convert your prospects into customers.
Salesforce Marketing Cloud Account Engagement
Understanding the difference between visitor, prospect, and lead is essential for using Pardot to convert your prospects into customers.
In Pardot, visitors refer to individuals who have interacted with a website or other online property associated with a business.