Identifying the source of Pardot prospects is essential for tracking the effectiveness of your marketing efforts and making data-driven decisions.
Whether it’s through a web form, an email campaign, or an event, it’s important to know where your prospects are coming from.
With this information you can allocate resources to the most effective channels.
In this article, we’ll explore how to identify the source of Pardot prospects.
Utilize Tracking Codes
Pardot provides tracking codes for various sources such as web forms, email campaigns, and events.
By placing these tracking codes on your website and in your marketing materials, you can accurately track the source of your prospects.
Use Campaigns
Pardot campaigns are a powerful tool for tracking the source of your prospects.
When you create a campaign, you can get a tracking code, which will allow you to track prospects activities.
Create a Custom Field to Save the Source of Pardot Prospects
In order to identify where your prospects are coming from you’ll have to analyze your prospects data.
To track the source of your prospects, you should create a custom field in which you’ll save the information.
We recommend you to create one field by UTM parameter, utm_source representing the source of your Pardot prospects.
Read the article: Why Are UTM parameters Important To Track Your Campaigns?
Monitor Landing Pages
Landing pages are an important part of your marketing strategy, and they can also provide valuable information about the source of your prospects.
By monitoring the landing pages that your prospects visit, you can see which pages are driving the most conversions and which pages need improvement.
Utilize Google Analytics to View the Source of Pardot Prospects
Google Analytics is a powerful tool that can provide valuable insights into the source of your prospects.
By integrating Google Analytics with Pardot, you can see where your prospects are coming from and track their behavior on your website.
This information can help you make data-driven decisions about your marketing efforts.
Analyze Prospect Activity
By analyzing prospect activity in Pardot, you can see where your prospects are coming from and which sources are driving the most conversions.
For example, you can see which email campaigns are generating the most opens, clicks, and conversions, or which web forms are driving the most submissions.
Identifying the source of your Pardot prospects is essential for tracking the effectiveness of your marketing efforts and making data-driven decisions.
By utilizing tracking codes, using campaigns, monitoring landing pages, integrating Google Analytics, and analyzing prospect activity, you can accurately track the source of your prospects and make informed decisions about your marketing efforts.
Visit Pardot Website: https://developer.salesforce.com/docs/marketing/pardot/overview