One of Pardot key features is email marketing, which allows businesses to send targeted, personalized emails to their prospects and customers.
To measure the success of your email campaigns, it’s important to track key performance indicators (KPIs).
Here are some of the most important KPIs to analyze on Pardot emails.
Open rate
The open rate measures the number of recipients who opened your email divided by the number of emails you sent.
This KPI provides insight into the effectiveness of your subject line and the overall interest in your email content.
Read the article: How to Improve Opening Rate on Your Pardot Emails?
Click-through rate (CTR)
The CTR measures the number of clicks on the links within your email divided by the number of emails you sent.
This KPI provides insight into the relevance and usefulness of the content and calls to action within your email.
Bounce rate
The bounce rate measures the number of emails that could not be delivered to your recipient’s inbox.
This KPI can indicate problems with your email list, such as invalid email addresses.
Conversion rate
The conversion rate measures the number of recipients who completed a desired action, such as filling out a form or making a purchase, divided by the number of emails you sent.
This KPI provides insight into the effectiveness of your calls to action and the overall value of your email content.
Spam complaint rate
The spam complaint rate measures the number of recipients who marked your email as spam divided by the number of emails you sent.
This KPI provides insight into the quality and relevance of your email content.
By tracking these KPIs, you can gain valuable insights into the effectiveness of your email campaigns and make data-driven decisions to improve your email marketing strategies.
To analyze these KPIs on Pardot, go to “Account Engagement Reports > Marketing Assets > Emails” in the Pardot main menu.
From there, you can view detailed reports and analyze trends over time.
Analyzing KPIs is crucial for measuring the success of your Pardot email campaigns.
By tracking open rate, CTR, bounce rate, conversion rate, and spam complaint rate, you can gain valuable insights into the effectiveness of your email marketing efforts and make data-driven decisions to improve your results.
Visit Pardot Website: https://developer.salesforce.com/docs/marketing/pardot/overview