Pardot landing pages are a powerful tool for businesses to generate leads, increase conversions, and drive engagement.
However, to measure the success of your landing pages, it’s important to track key performance indicators (KPIs).
Here are some of the most important KPIs to analyze on Pardot landing pages.
Note: some KPIs might not be available directly within Pardot, so if you implemented Google Analytics on your Pardot Landing Pages, we recommend you to use this Looker Studio dashboard
https://lookerstudio.google.com/reporting/2a7058e9-eec1-4ec3-a300-ce3b4538ee04/preview/
Bounce rate
The bounce rate measures the number of visitors who leave your landing page without taking any action.
This KPI provides insight into the relevance and usefulness of your landing page content and can help you identify areas for improvement.
Conversion rate
The conversion rate measures the number of visitors who complete a desired action, such as filling out a form or making a purchase, divided by the number of visitors to your landing page.
This KPI provides insight into the effectiveness of your CTAs and the overall value of your landing page content.
Time on page
The time on page measures the average amount of time visitors spend on your landing page.
This KPI provides insight into the engagement and interest level of your visitors and can help you identify areas for improvement.
Pages per session
The pages per session measure the average number of pages visitors view during a session on your landing page.
Form submissions
The number of form submissions provides insight into the effectiveness of your lead generation efforts.
You can also track the number of form submissions per visitor to gain insight into the conversion rate of your landing page.
By tracking these KPIs, you can gain valuable insights into the performance of your Pardot landing pages and make data-driven decisions to improve your results.
To analyze these KPIs, go to “Account Engagement Reports > Marketing Assets > Landing Pages” in the Pardot main menu.
From there, you can view detailed reports and analyze trends over time.
Analyzing KPIs is crucial for measuring the success of your Pardot landing pages.
By tracking bounce rate, conversion rate, time on page, pages per session, and form submissions, you can gain valuable insights into the effectiveness of your landing pages and make data-driven decisions to improve your results.
Visit Pardot Website: https://developer.salesforce.com/docs/marketing/pardot/overview